Shangri-La is located in the south of Ganzi Tibetan Autonomous Prefecture, Sichuan Province, serenely buried in the mountains. It is a rough pearl of Sichuan tourism. Its stunning scenery and unique ethnic culture attract millions of tourists who want to seek a “paradise on earth”.
I. Natural Beauty
Shangri-La Town is situated in the southern part of Daocheng County, between 2700-3500 meters above sea level. The three magnificent snow-capped mountains of Xiannairi, Yangmaiyong, and Xianuoduoji are the most resplendent here. They are snow-covered all year round, as three loyal guardians who stand guard over this mythical paradise.
The Ochu River and the Chitu River in the nation have given life to this area. The water of the Echu River is crystal clear, the riverbanks are full of vegetation, and thick aquatic plants. The Chitu River is remarkable, with a pale red color, like bleeding in the country.
II. History and Culture
Riwa Township was formally renamed Shangri-La Township on January 25, 2002. The name is intentionally linked with the mythological land “Shangri-La” in the minds. Shangri-La Township was upgraded to a town on February 10, 2009, and began a new development chapter.
As a town dominated by Tibetans, it maintains the ancient Tibetan tradition. The rare traditional Tibetan structures are made of wood and stone, mostly, simple yet poignant-looking. Meanwhile, delicate carvings on doorways and windows express the Tibetans’ fine craftsmanship.
III. Special Food
1. Barley Wine
Barley wine is the beverage of choice of the Tibetan population. It’s smooth and comes with an aromatic odor. Barley wine is not just a beverage, it is Tibetan culture. Drink the barley wine and you will feel the generosity and passion of the Tibetan people.
2. Butter tea
Butter tea is a mixture of butter, tea leaves, and salt. It is wholesome and tastes great. Drinking a cup of hot butter tea is not only capable of chasing away the cold but also of clearing your head on the cold plateau. When the guests come, the energetic Tibetan will always serve a bowl of scented butter tea to offer the warmest welcome.
3. Tibetan fragrant pig
Tibetan scented pigs are bred on the plateau and feed on natural grass and wild fruits, so their meat is tasty and nutritious. Roast Tibetan pigs are even more unique. The golden crispy skin wraps the mild and juicy meat. Take a bite, the fragrance overflows and never ends.

IV. Folk traditions
During the Tibetan New Year, people wear new clothes, dance the energetic Guozhuang dance, and sing melodious Tibetan songs. The Guozhuang dance is free and bold. Young and old women and men hold hands in a circle, dancing to the music, full of vigor.
The horse racing festival is also interesting in the town. Horsemen from all directions ride on horses, creating dust on the racecourse. This is not only a sports activity match, but also a chance for the Tibetan people to show their bravery and wisdom.
Conclusion
Today’s Shangri-La Town, whilst maintaining its original style and typical culture, vigorously cultivates the tourist economy and has a greater position in Sichuan tourism. The government of this town also puts super emphasis on nature protection to make this land natural and pure.
Shangri-La Town has a stunning view of nature and humanity. If you are looking forward to getting rid of the chaos and searching for a quiet and hygienic land, you may as well walk into Shangri-La Town, where you will trip over splendor unintentionally. Please contact us, as a professional Chinese travel agency, we will plan the most appropriate Shangri-La tour for you.